When you have an online business, connecting with your audience commonly occurs through videos, images and words. Using the right words, speaking a language your ideal prospects understand, especially in your written content, is a great way for them to find your content.
But the problem that most online business owners face is in knowledge (or a lack thereof) of who they are selling to. Many online business owners skip over the process of learning as much as possible about this important group of people. By doing so they make their marketing ineffective and basically invisible to their target audience.
As a business owner it's important to place your focus on the right things. Skipping over the people you desperately need, in order to sell products and services is a misstep. To help you with this process we've put together the eBook, Jump Start Your Online Business, that will walk you through the process of connecting with your ideal prospects using a Simple 3 Step Process.
Your ability to receive targeted, organic engagement (traffic, clicks, likes and shares) lies in your ability to create great content that can be found by your ideal prospect using search engine results. It also relies on your ability to effectively use social media platforms to promote products and services.
A great way to connect with the people in your target audience is by learning all you can about them and what they are looking for. The better you can do this, the more you'll learn to speak their language and the more products and services you will sell.
Headlines Are the Doorway to Your Ideal Prospect's World
Headlines really are like a "doorway" between you and your ideal prospects. Just think about it, headlines are part of every piece of online content you create. They work in much the same way as newspaper headlines in grabbing attention and enticing your readers to take action.
They are also the areas of your content that your ideal prospects will interact with first. Your prospects "invite" you into their world by clicking on your content. Once they click or allow you in, you have to deliver with great content or they may never allow you in again. So your connection with your ideal prospect boils down to the following:
- Write great headlines, and prospects will open the door and let you in.
- Write not so great headlines, and your prospects will ignore you and leave you standing outside.
Traffic Is Not Only the Key to Your Success, It's the Whole Nine Yards
We hear people talk about the importance of getting this elusive thing called traffic to our blogs and websites. We know that without traffic, we have no business. However the actual process of getting free, organic traffic to our site lies not in our ability to push a magic button. It lies in our ability to make a connection with our ideal prospects.
If you're ignored, no one will know how great you are or how much your company has to offer. The way to unlock the door and enter the world of your ideal prospect is by taking the time to follow the Simple 3 Step Process outlined in the video below.
Identifying Your Ideal Prospects
Identifying your ideal prospects will lay the ground floor and provide a great foundation for your online business. The workbook will ask you a series of questions, that will enable you to zero in on the people you want to have as customers. What characteristics or attributes do your ideal prospects have? Who will be the audience most likely to pull out their credit card to purchase your product or service? Those are some of the questions you'll be answering from the workbook.
Describing Your Products and Services
What is the name of your product or service? When providing the name of your product, don't just think of the brand name, think of other common names that your ideal prospects might use when searching for the product. Does it have a chemical name, a trade name or even a nick name? If there is a primary ingredient in your product you might want to list the name of that ingredient. People search for information using the information they have available, and that is not necessarily the brand name.
The more you can accurately describe your products and services, the better you will be able to make the connection with your ideal prospects. If you can, also identify any triggers that might motivate your ideal prospects to buy, you will do a much better job of capturing and converting leads into customers. The workbook has a list of triggers that you can use to determine the things that may motivate your ideal prospects to buy your products and services. Learn more about these triggers in the workbook.
Matching Your Products to the Challenges Faced by Your Ideal Prospects
Once you've identified your ideal prospects and described your products and services, now is the time to match the two. How can your products and services help your ideal prospects get what they are looking for? How do you know what they are looking for? Answering the questions in the workbook will create a picture that elaborates on helping your ideal prospects. Answering the questions in the workbook will help you understand exactly what they are looking for and how your products will help them meet their goals.
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JUMP START YOUR ONLINE BUSINESS
Get 4 free bonuses that will help you zero in on your ideal products. Download this free eBook to generate more traffic, attract more prospect and capture more qualified leads to your business. Click the button below to get started.
A great way to connect with the people in your target audience is by learning all you can about them and what they are looking for. The better you can do this, the more products and services you will sell.