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Why Your Company Supplied Website May Be Failing Your WAH Business

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Many direct sales and network marketing companies like Avon, Mary Kay, and Tupperware, will provide new reps with a replicated website.  This enables reps to have a web presence to make sales and build the company's brand. 

These sites will enable your customers to receive updated, consistent pricing, and stock availability.  It also helps the firms to roll out new products, holiday promotions and keep customers up to date on company news and announcements.  It basically helps to solidify the company's brand in the look and feel of the site.

If you've started a direct sales or network marketing business, your company supplied website is an asset because it enables you to obtain your commissions. It's certainly better than not having a site at all, because when your customers visit your company supplied site, they can receive your contact information and order products from you.

When you're starting out, it's a great benefit to have your own replicated website that you can use to drive sales.  That's pretty much were the benefits end if you're trying to build your own successful online business. If you want to build a substantial source of income, you will want to have your own website or blog.

Why? You Wonder, Would a Free Website Be a Disadvantage?

Your replicated website was designed to promote the goals of your sponsoring company.  It was not designed to help you reach anything other than the customers you will bring to their company. The company owns it, and they control it.   

Your own branded business website will give you leverage to grow your business.  I know, you're probably saying, "Why should I have an additional website when my company supplied website is free and it enables me to earn income?

First let's define the term leverage. It means to use (something) to maximum advantage.​ When you're promoting your company supplied website there is no way that you can use the site to it's maximum capacity, because you don't own or control it.  Your company is getting leverage because of all the traffic you're sending their website and the additional sales you're making for them.

While you're sending traffic to their website, they are collecting your customer information, tracking your data and branding themselves as the go to company that solves your customers problems.  They have a marketing platform but you don't.

Without effective marketing that you control, your business will never be able to branch out any further than the company you're working with now.  If heaven forbid, something happens to your company, you'll be left out in the cold. .

Watch the video below for five reasons to create your own website to grow and sustain your business.

1. Your Own Site Gives Your Business Unique Identity - You can brand your own website, giving your business a distinct look and feel (colors, functionality, images, etc.) to prospective customers, enhancing their experience with you.

Branding gives your business a unique identity, enabling you to distinguish yourself from all the other reps who may be selling the same products. Providing great content and information that will help readers in your particular niche, will help you grow your business. 

It might be a good idea to read or listen to some books on marketing and branding.  If you're looking for a great book to read that focuses on branding yourself check out Business Model You, This book is available in paperback, Kindle, and audio formats, and it will help you map out a game-changing business model for your life.

2. It's All About the Data - You can track data on sites like Google Analytics to learn more about your customers. Having information about their location, interests, what they like, where they hang out the most on your website, the most popular products, and where they come from when they enter and pages that use to exit your site. You can also test different scenarios and monitor your results. All of this information will help you to know what works and how to tailor things to your customers that will enhance their experience.

3. You Don't Control or Own It - Your website is (or should be) a hub of information, offers, leads and sales, with the goal of building a following or list of potential customers for your business. You will need an effective system that you can own and control, and one that will enable you to position yourself as someone who is knowledgeable about your industry, products and services.

If you are relying on social media sites to give you the ability to communicate with potential customers, what happens when they change their policies or algorithms? What happens if sites like You Tube, Facebook, Twitter etc. shut down your site or begin to charge ridiculous rates for services that are currently free?

In recent years, we've seen lots of recent changes to Facebook and Google, for example. They can change their algorithm and companies that are caught off guard, are left scrambling to adapt, losing valuable features and relationships. Unless you have your own platform that enables you to communicate with customers, you are at the mercy of others.

With your own blog or websiteYou can build a following (list) for your business using tools like Get Response, MailChimp, Aweber and other email marketing systems, to capture leads and regularly communicate with subscribers. Once you have built a relationship, converting prospects into regular customers becomes easier.

In order to use these tools you have to be able to enter code into your web pages that will enable these systems to work. Most WAH companies want a uniform look and feel for their websites so they don't enable you to modify the code.

4. Having Your Own Site Provides the Ability to Incorporate Other Monetization Strategies - With your own site, you can incorporate different monetization strategies to earn additional income. To place ads on your site that may bring in income from other sources you have to be able to access the admin section (or the code) on your site. Without that access you will not be able to incorporate specific kinds of ads. With your own site, you can incorporate ads, affiliate links, graphics and images that will possibly enable you to earn, even if customers doesn't buy your primary offering, allowing you to expand your earning potential.

5. It Unifies Your Online and Offline Presence - Once you've branded your business (including your website) you can create customer based solutions, marketing materials, buy promotional items and other items to spread the word about your business. Potential customers will recognize you based on your imagery and logos.

By all means, keep sending orders to your company supplied website and do what it takes to make your business work well.  At the same time, incorporate your own branded website into your marketing mix to build and grow your business.

You will be able to generate even more income when you have knowledge about your customers. If you haven't done so yet, get a Google Analytics account and place the code on your website.  At a minimum, you need information that tells you what products customers are looking at, where they are spending time, when they meet the goals you've set on your site, the bounce rate, and where they are entering and exiting your site.

The bottom line is that if you drive traffic to your website or blog, you will be able to monitor and track data that will tell you what's going on in your business. You will also have control over the look and feel, and the experience your users have when they visit your site.


Watch Our Free, Easy to Follow Video Series...

Your free company supplied website is a great resource for your customers. providing the pathway to your commissions. However, relying totally on your company supplied website may actually limit your work at home business.  Find out how your company website, while a necessary part of running your business, may actually work against you if you’re not careful.

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