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How Comment Marketing Can Help Your Business

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What is Comment Marketing?

Comment marketing is a strategy that if done well, can bring lots of engagement, traffic and other great things to your business.  It involves engaging with and leaving comments on other people's blog posts. Of course there are people who abuse this, making it bad for everyone who is trying to do it right.

There are several reasons why people use comment marketing as a strategy, with the most popular one being the ability to attract people with related interests to your site. The cherry on top is your ability to leave links (backlinks) to related articles and information, as well as a signature that leads to your site.  Other benefits of blog commenting include your ability to actually engage with a community,

Other Than the Benefits Mentioned Above, How Can Blog Commenting Help?

comment marketing, blog commenting

A well thought out blog comment can entice readers to a visit to your website to see what your site is about.  Through curiosity they may find something interesting and become a reader of your blog. That's why it's important to check out the readers of several blogs to see which ones have readers in your target audience. If there is a good match between the readers of a blog your interested in sharing with, you may also end up with some great sources of traffic.

Blog commenting allows readers, and the author to get to know more about you. In order for this to work, you have to be consistent and follow the rules of commenting to make sure your comments are on point.

If you've been on social media, you know how saturate it is in terms of the sheer number of people who are doing the same thing you're doing.  It's important these days, to stand out from the crowd, and do something different.  This is another reason to adopt a comment marketing strategy. 

The competition is not as strong when you think of the number of blogs, versus the number of blogs that have a lot of comments and engagement.  So your comments are likely to actually be seen by people who are looking for what you have to say.  Because of that, you may end up with real social engagement on your blog and through other channels like social media.

What Makes A Blog Comment Great?

The most important thing to consider when you adopt this strategy is that your comments should add value to the readers. That's why it's important to have a strategy that involves doing research on the blogs you're trying to target. Find out what the readers are interested in and the "kinds" of comments that are normally posted.

Comments like "Nice topic" or "Great post" will not see the light of day if the author is watching. A lot of sites are moderated, so if you have not placed that feature on your site, you're leaving the door open for all kinds of people to leave random comments. 

If you're not able to contribute to the conversation with something that is useful to the readers, it's probably best to not comment at all and wait for the next post.

Here are a few tips on things that will make your blog comment great. Stick to these and you'll be on track for more exposure and and a possible increase in social engagement:

  1. Be Consistent - To gain the most exposure and build a relationship with the readers. The more you provide valuable comments and content the more credibility you can gain in your niche.
  2. Stay on Topic - Don't randomly post a comment without reading the article. Make sure you're staying on topic with your comment and make it unique. Don't repeat the obvious or repeat a previous comment.
  3. Full Disclosure - You'll get more respect from the audience and the author if you do the first two items listed above and provide full disclosure about any affiliate relationships or partnerships that might show that you will benefit from whatever it is you're sharing in the comment.  If you leave it to the readers to find it out on their own, your trust factor may go down a few notches.
  4. Have Clearly Defined Goals - Know why you're commenting on a particular post. Does it fit the goals you've outlined in your strategy? Is the subject something you're really interested in or familiar with? Or are you commenting just for the sake of having a link.

Map Out Your Plan

This requires a little research, because you don't want to randomly choose sites to implement your strategy.  Your plan will work better if you create a basic process that will help you reach your goals. If you're not great at planning, there is a book on Amazon called Write it Down, Make it Happen that explains how simply writing down your goals in life is the first step toward achieving them.

The reason planning is so important is that defining your goals is the first step.  Why are you implementing a blog commenting strategy? Is it to bring in more traffic to your site? Of do you want to position yourself as a leader in your niche? Maybe you want more social engagement... Stating your goals honestly and openly (on paper at least) will help you map out your plan easily.

Next, depending on the time you have available to read and comment, find 5-10 blogs that you want to engage with each week.  Write them down, but don't start posting until you have done a little more research. You will want to know what "kinds" of posts and comments are common on each blog before you start adding your comments.  Your goal is to find out if the blog's current activity is a good fit for your strategy. 

To get the best results, you may want to do a search on Google to see the top blogs that cover certain topics.  For example, if your niche is health and wellness, you may want to enter something like "blog + health and wellness".  The blogs that come up in your search results are probably going to have a lot of traffic, readers and comments, which is what you're looking for to make the strategy to work well.

After you have found the blogs you're interested in following, you will want to write them down in your plan with a little background information.  After that you will need to set up some kind of notification system that will enable you to know when the blog has a new post.

Timing is Everything

Comments that are made shortly after the blog post is published tend to get more attention than later comments.  You will be notified when a new article is posted, if you subscribe to their RSS feed or if you subscribe to their newsletter.  If they offer it, you might also consider signing up for push notifications to be notified when they have a new post.

A commenting, following and sharing strategy will also work on social media. When joining groups and forums, it makes sense to be a social as possible.  If you're able to find groups that share, comment and follow each other's posts you'll receive more exposure if your posts are being shared on a regular basis. There are some groups that do very little sharing and more posting.

When you adopt a strategy that involves helping others get exposure, you get to go along for the ride. That's a nice benefit as well.

Comment marketing is a strategy that if done well, can bring lots of engagement, traffic and other great things to your business.  It involves engaging with and leaving comments on other people’s blog posts. Of course there are people who abuse this, making it bad for everyone who is trying to do it right.

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