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Tired of Working for Someone Else? Maybe It’s Time to Think About Starting a Business

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​If the rat race is getting you down, or you ​need to add an additional stream of income to an existing paycheck, it might be time to consider some additional options.  If you're thinking of starting an online or home based business, congratulations on a decision that can make a huge difference in your life.  

Here is a checklist of things to consider with resources and a few initial steps to ​take to prepare for the launch of your new business. 

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    How willing are you to learn new things? Unless you have already created an online business, you will experience a learning curve. Even though the Internet has been around for a while, it constantly changing.  To get results as quickly as possible, you should look for mentoring and training from experts to learn not only how to be successful at selling online, but finding experts in your industry who would be willing to show you what to focus on, and what to avoid. 
  • ​​Have you selected a business model? Are you interested in direct sales, network marketing, affiliate marketing, eCommerce or another model? Which model best fits your interests, skills and abilities? Learn more about various business models and the companies that offer them.  Once you've selected a business model, perform a search on companies that ​​operate using your selected business model to learn more about them.
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    Do you have a blog? Many people start a business by starting a self-hosted WordPress blog. To start a blog begin here.  Blogging is the platform that provides a home base for your content, social media presence and pretty much everything you will do with your business on the web.  It provides a place for your prospects, friends, family and potential business partners to ​learn more about your company.

    It’s a place for your customers to ​find and consume your content, contact you, make a purchase, ​leave feedback and comments, provide testimonials and share your information with others.  A blog or website is similar in function to a physical building for a brick and mortar business. The only difference is that it’s online.

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    So it's important to learn as much as possible about attraction marketing and traffic building.  Using attraction marketing strategies to drive the "right" people to your website.  So the bottom line is that without traffic, Because no one will know you exist. If you have a brick and mortar business, that will be a great way to generate some traffic to your online business. 

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    Are you willing to invest time and resources in keeping up to date on the latest trends and best practices? Best practices regarding social media, tools and resources are constantly evolving.  The best way to sell products and services online is to consist​ently stay up to date and learn from experts in your industry. As people are able to have more success they share their knowledge through blogging, video training and courses.  There is a lot of information to sort through and decisions to be made on the best path for you. 
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    How willing are you to invest in training? Take a moment to think about anything you've ever excelled at. More than likely you didn't learn it on your own. You had a teacher or mentor who showed you the ropes.  The great thing is that there are people who have built successful businesses online who are willing and ready to show you the ropes.  You just have to be open to learning new things and keeping up on
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    How much do you know about ​promoting and selling online? Internet marketing, also called online marketing, the process of promoting a brand, products or services over the Internet. Its broad scope includes attraction marketing, lead generation, email marketing, relationship management and promotional activities that are done online. Learning more about these subjects and how to ​get results, is important to the success of your business.  The good news is that all of this information is within reach.  Sign up for our resource library to learn more about internet marketing.
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    Do you have a social media presence? If you don’t have a social media presence, sign up for Facebook, Twitter and Pinterest as soon as possible.  These platforms will get you started with social media, and enable you to reach a worldwide audience.
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    Have you selected a niche that will be profitable and enjoyable?  A Niche is defined as interests that appeal to a small, specialized section of the population relating to products and  services. 

    What are your interests? Brainstorm areas you might be interested in and use broad categories. Then narrow those categories down as much as possible. Choose a cause or topic to promote based on your hobbies, possibly a sport you’re involved in, teach others how to do something in your area of expertise, etc. Popular niches include health and wellness, fashion, personal finance, wealth building, dating, cooking, etc.  
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    ​What online and offline tools will you use to stay organized? ​Staying organized will also have a major impact on your overall success online. Are you familiar with organizational tools and systems that will help you sort through information, stay up to date with important numbers, information you might want to share on social media, and items that will help you make great business decisions. ​​​ 

    We'​ll take a look at ​​​offline storage and organization with items like worksheets, binders, dividers, stickers and filing systems that will help you stay on top of important information.  It's especially important to keep things like financial data, website log ins and strategy data in offline storage.

    ​If you haven't already, consider creating cloud storage accounts. You may be like me in that your preference is paper and pen, it's still a good idea to have places where you can store and bookmark information as you come across items that will help with your business.  

    Tools like Evernote, Google Drive, and DropBox​​​ are great choices. Of course never keep financial information in the cloud, but all other data, articles and other information can be stored and accessed as needed. We'll talk more about cloud storage in future articles. 
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    ​Do you have a work space that will allow you to be productive? ​ Think of an area of your home where you will work. Whether you camp out on your living room couch, on your kitchen table or you have a dedicated room in your home where you can work each day, ​your work space should be an area that will help you ​get as much done as possible.  

    Optimally, your work space should be an area that's free of distractions​ for a least an hour or two per day to be your most productive. Place all the items you need in your work space so that you can focus on building your business.  

    Choose a work space that will help maintain your focus.  For example, if the phone is constantly ringing, the TV is blaring, the kids, and other family members are always stopping by, you will never reach your goals.  No matter where you work, especially in the beginning, make sure you have an area that is conducive to getting your business off to a great start. 
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